Paul and his brothers left France in 1981 for several reasons, including a tax dispute with French and anti-Semitic officials. They did it while they barely knew how to speak English.
Guess at the beginning
Guess began in December 1981 at the beginning, Georges and Maurice were handling this business while, Armand and Paul managed the retail operations of MGA- the brothers first company with 26 stores around the south of France. They joined Guess a couple of months later.
The name Guess came to Georges while the brothers drove to work together, as they did every day, and they saw a huge McDonald’s billboard that said: “GUESS, what’s in the new big mac?” The biggest word was Guess, and that’s how Georges came up.
In 1982, Paul and Armand joined their brothers. Paul was in charge of the advertising and marketing. He started with a very low budget and with the help of his friends. In just one year, sales amounted to $ 6 million.
Guess grew very fast and in 1984 Jordache offered to become partners and the brothers accepted. Thereafter, things did not work with the partnership with Jordache and in 1989, after a long legal dispute, a jury of a higher court in California discovered that Jorsache and the owners had fraudulently attracted the Marcianos to the transaction. The forces separated in 1990.
In 1993, Paul became the company’s president and chief operating officer.
Encouraged, the Marciano’s launched a handful of new store formats around the world. After doing jeans and women fashion they started doing men fashion and baby as well. A little after that they moved to accessories. G by Guess, meanwhile, positioned itself as the midpoint between factory prices and regular prices. However, a third chain received a particular charge: the name Marciano. Those Marciano stores (half the size of the oldest Guess stores, with a more boutique style) were more expensive women’s clothes. They also agreed, despite plans elsewhere, to sign licensing agreements in Asia, where they apparently felt it was more difficult to put a foot in the door.
From a technical point of view, Guess was made public in 1996. However, as far as control is concerned, it is still both a family business, actually dominated by a family, and when it was founded in 1981. Mercurial, obsessive and opinion, Paul and his brothers, Maurice, Georges and Armand, erected a denim empire imposing their will on everything: jeans (tighter, lighter and more stylish), marketing (the iconic and voluptuous Guess Girls, particularly Anna Nicole Smith, who became a basic part of the worker in a garment as seductive as lingerie) and, yes, even bright letters in the headquarters.
Guess shares reached an intraday high of $ 57.20 in October 2007, the brothers, who owned almost half of the company, had an estimated total value of $ 2.7 billion; Maurice and Paul were individual billionaires